To effectively track the performance of your SEO strategies on Google, you can utilize a combination of tools and metrics that provide insights into your website's visibility and user engagement. Here's a comprehensive guide to help you get started:

1. Google Analytics: This free tool is essential for tracking SEO performance. It provides data on organic traffic, bounce rates, average time on page, and more. To get the most out of Google Analytics, sync your Google Search Console account to obtain more SEO data, create goals related to SEO, and apply the right filters for accurate reporting .

2. Google Search Console (GSC): GSC offers insights into how Google views your website, including keyword rankings, search queries, and indexing issues. It's crucial for identifying technical SEO problems and tracking the performance of your website in search results .

3. Ahrefs Webmaster Tools (AWT): AWT complements GSC by providing more detailed data on keyword rankings, backlinks, and technical issues. It's particularly useful for thorough rank tracking and competitive analysis .

4. SEOquake: As a browser extension, SEOquake offers instant organic search data and SERP analysis, making it a handy tool for quick checks and on-the-go SEO monitoring .

5. Key Metrics to Monitor: Focus on organic traffic, keyword rankings, backlinks, and technical SEO issues. Organic traffic indicates the volume and source of visitors, while keyword rankings show how well your pages are performing for target queries. Backlinks are crucial for authority and ranking, and technical issues can affect both user experience and search engine indexing .

6. Regular Monitoring and Reporting: Set up regular checks and reporting to stay on top of your SEO performance. This can be daily for some metrics, such as keyword rankings, or monthly for broader trends like organic traffic growth .

7. Continuous Improvement: Use the data gathered from these tools to make informed decisions about your SEO strategy. Continuously test, learn, and refine your approach to adapt to the ever-changing landscape of search engine algorithms .

By leveraging these tools and focusing on the right metrics, you can track the effectiveness of your SEO strategies and make data-driven decisions to improve your website's performance on Google.